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April 23 2020

Mrs. Worldwide: Ellen's Online Course

Tags: Classes

Ellen is taking her talents online! In a partnership with The Gardener's Workshop Ellen has created an online course called Florist School Online: Growing Your Business with Local Flower Sourcing. In this course Ellen shares how she built a thriving floral business exclusively sourcing locally-grown flowers. In this course you will learn:

  • How to build relationships with farmers in your area
  • The logistics of procuring locally-grown flowers
  • Marketing, selling and differentiating with locally-grown flowers
  • How to build and sustain a network of local, interdependent suppliers and consumers
  • An overview of the landscape of the global and national cut flower industry and the significance of locally sourced flowers in the industry and to your business
  • How to examine your motivation for going local and capitalize on your authentic story
  • How to build a loyal and returning customer base for a thriving floral business

How it Works

This is a self-paced, six-week course with live weekly Q&A sessions and private panel discussions. Registration is open November 16-21 2020 and class begins Jan 4 2021.

Learn More

We're really going for it on this one. There is going to be all kinds of marketing (did you catch Ellen on Botanical Brouhaha). The class announcement and interview with Ellen dropped April 23 on the The Gardener's Workshop Facebook live event.

To get our first give-away, a pretty, pretty, pretty great pdf: "Surprise Successes at Local Color Flowers! Unexpected Results, Bigger Sales, Better Work Life and Dumb Luck from Business Decisions", join the course news email list.

If you are an aspiring florist, an established florist looking to re-invigorate sales, a farmer-florist who needs to embellish your own output, a farmer looking for new sales outlet, this course will provide you with a thorough roadmap to source your product locally and insight into the business of local flowers.


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