April 23 2020

Mrs. Worldwide: Ellen's Online Course

Ellen is taking her talents online! In a partnership with The Gardener's Workshop Ellen has created an online course called Florist School Online: Growing Your Business with Local Flower Sourcing. In this course Ellen shares how she built a thriving floral business exclusively sourcing locally-grown flowers. In this course you will learn:

• How to build relationships with farmers in your area
• The logistics of procuring locally-grown flowers
• Marketing, selling and differentiating with locally-grown flowers
• How to build and sustain a network of local, interdependent suppliers and consumers
• An overview of the landscape of the global and national cut flower industry and the significance of locally sourced flowers in the industry and to your business
• How to examine your motivation for going local and capitalize on your authentic story
• How to build a loyal and returning customer base for a thriving floral business

How it Works

This is a self-paced, six-week course with live weekly Q&A sessions and private panel discussions. Registration opens several weeks before the class is offered.

Learn More

If you are an aspiring florist, an established florist looking to re-invigorate sales, a farmer-florist who needs to embellish your own output, a farmer looking for new sales outlet, this course will provide you with a thorough roadmap to source your product locally and insight into the business of local flowers. Join the course news email list to stay informed on offerings, give-aways and other marketing for this course.

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