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October, 30 2017

Meet a LoCoFloer: Eric Moller

Tags: Hilarious, Meet a LoCoFloer

What do you do at LoCoFlo?

What donít I do!?! I truly think LoCoFlo would be out of business within a week without me. I am totally indispensable and irreplaceable.

My primary responsibility is expert delivery of flowers to customers, but that hardly scratches the surface. I wash buckets. I clean the shop. I take out the compost. Iím also the tallest, and we have some very high shelves.

Wow. It sounds like you have your hands full. What value do you contribute to the company?

My most valuable contribution is cultivating the atmosphere and guiding culture at the shop. Iím really good with jokes. The designers and customers love me. They are particularly riveted by my stories from the road. Plus Iím easy on the eyes.

Right. How did you get started at LoCoFlo?

Iím married to Ellen. When she started the business she had two business partners. After Jen had twins, she just dropped out - totally flaked. Then, when Marina moved to the Eastern Shore, I swooped in. That is when LoCoFlo really started to cook with gas!

Oh, I see. The picture is getting clearer. What is your experience with flowers?

None! I can honestly say that after 10 years I still donít know very much. And I havenít developed any design skills. But I love working at LoCoFlo. Iíve worked in support roles at companies with great missions in the past: a homeless social service agency, an international health care NGO, and now LoCoFlo which advocates for local farmers.

Whatís a typical day like for you?

It depends. During the week, the designers get in early to meet the farmers. Then they make the orders. I roll in late morning and Iím off slinging flowers to offices, hospitals and homes. Sometimes we will have a corporate event during the week.

Every Wednesday night we have Open Studio. It is a drop-in, self-directed floral design event. But it gives our customers a chance to spend some quality time with me. I think of it like office hours with a professor.

On the weekends we have Sat@LoCoFlo which is the bomb, and weddings. Delivering weddings can be intense. A typical wedding delivery includes personal flowers (bouquets, boutonnieres, corsages), ceremony arrangements, and table centerpieces. Often we will also set up and decorate an arch or chuppah. We will stick around until the ceremony is over to break down the arch. Occasionally, I will go back at the end of the night to retrieve rentals.

Why do you say the wedding deliveries are intense?

A wedding is one of the most important days in our customersí life. Plus, it is so meaningful for the families. Although the flowers only last a short time, the pictures and memories last a lifetime. The floral products, my customer service, the experience we help to provide must be the highest quality. The customer put their trust in us for this day. It is a simple job, but it can be a high pressure situation. I take the deliveries very seriously, and it is a joy to be part of the wedding.

Whatís your favorite LoCoFlo memory?

We have a lot of fun. nacho parties, flower beards, photo shoots, awards. Last fall two of our designers and one of our farmers got married (not to each other). We designed the florals and attended all three weddings. We had a party before all of the weddings at the shop featuring our neighborhood Hip Hop Chicken.

Thanks for talking with me


Comments:

LoCoFlo Fan January 27, 2019
Eric is so funny and handsome!
LoCoFlo Fan January 27, 2019
True that!

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